There are more than 2 billion active social media users every month on Facebook alone, and every individual may prefer to consume one type of content over the other. To make sure your content reaches your target audience, one easy strategy is to repurpose content. This means using valuable information from your published work and presenting it in a different way or on a different platform.
There are tons of different ways to squeeze the value out of your high-traffic blog articles, most engaging social media posts, or most viewed videos. In this article, we've compiled 12 of those awesome ways to repurpose content and breathe new life into your best ideas.
1. Turn a Post into a Series
If you have a considerably lengthy post on a topic, diving it into smaller posts may be the best way to present it to your readers. A themed series will also make it easier for your audience to hop in and out of the topic should they choose to. Plus, it builds anticipation for your audience as they have to wait for the next chapter on topic instead of reading everything in one go.
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2. Create Round Up Posts
People love a good roundup post, and creating one is an excellent way to package your best content. If you have several posts that speak to the same theme, you can easily create an expert roundup post. Similarly, you can create a "Start Here" section on your site to promote your cornerstone articles or videos. This also ensures that your most important and core content will always get traffic, even from newcomers to your site.
3. Make an Infographic
Similar to repurposing your articles into small, bite-size images, you can also create infographics. You will find that your infographics may be shared by other brands and influencers, which further increases your reach.
4. Turn Ideas into Images
People love images on social media, and people prefer sharing image-rich social media posts over other types of content. You can use this to your advantage by creating graphics with nuggets of information to be shared on your social channels. Similar to our example above, you can use hard-hitting statistics or useful tips from your articles and turn them into attention-grabbing images.
5. Make a Presentation on Slideshare
Statistics, podcast topics, infographics, etc. – you can turn your most important research and ideas into a presentation and publish it on Slideshare. Presentations are more engaging than a regular article and more interactive than an infographic, so it will be a completely unique experience for your audience. SmartBlogger’s Eugene Cheng was able to gain over 10,000 new subscribers by repurposing his article, "The Five Levels of Platform Growth" on Slideshare, and you can do the same with your most valuable content.
6. Turn Videos into Gifs or Shorter Videos
Creating shorter, easily consumed videos is an excellent way to repurpose a video you’ve already put a lot of time and money into. People on Youtube may spend some time viewing a 10-minute video, but someone browsing on Instagram may stick around for only a few seconds. Humans of New York creates posts segments of their episodes on Instagram and provides a link to the full episode in their bio. In today’s world of on-demand video, creating short versions that lead to your full-length videos maybe a great way to get most out of your investment.
7. Make Articles from Videos
Don’t stop at splicing your video content into bite-sized pieces. Use the main points of your videos as an outline for a new blog post. Moz does a great job of combining different types of formatting like video, images, text, and audio to present their content, and you can do the same.
8. Create an Ebook
Once you build a portfolio of content about a certain topic, the next logical step is to create a book, or rather, an ebook.
An ebook provides the convenience and ease of access that an article on the website lacks. If you write about a variety of topics, an ebook will help your readers focus on the topic they’re interested in, and they can also skim through the chapters to find exactly what they’re looking for.
Plus, they can access your content without needing to be tethered to a wifi connection.
9. Use Testimonials and Metrics as Marketing Tools
If you've been putting out good service, chances are you have positive reviews and great metrics to show for it. People trust their peers – even virtual strangers – more than a brand, so why not use reviews and statistics from your satisfied customers to your advantage?
Social Report’s comprehensive analytics and presentation-ready social media reports make it easy to collect metrics across all your social media channels and websites to create custom reports that you can share online. To create a custom report, all you need to do is select the platforms and metrics you wish to include. Use the advanced analytics to create a case study, an infographic, or a slide on your website to showcase your brand’s wins on your social platforms.
10. Create a Podcast
Podcasts have grown in popularity in recent years, and it’s super easy to start one. Starting a podcast is a unique way to present your best content to your audience. Similar to how you manage and organize your blog posts, you can take your best articles and turn them into a podcast episode. It’s super quick to embed a podcast on a blog post.
Tip: Already have a podcast? Try using the best talking points from an episode to create a blog post.
11. Republish on a Different Platform
Another way to repurpose content is to publish it on new and popular platforms. This is a great way to market your content to a wide array of people – some who have never been on your platform before. Author, Benjamin Hardy, was able to garner 20,000 new subscribers by simply republishing his content on Medium. You can see similar forms of republishing on social media sites like Linkedin or websites like Forbes.
12. Repackage Content in Newsletters
Another way to refresh your content is to repackage them in newsletters. Email marketing tools like Mailchimp makes it very easy to send out new posts to your newsletter subscribers, but it doesn’t have to be new posts.
Your best content should be evergreen, but it can also be a valuable piece of content at certain times. A new viral social media campaign is out? Send your subscribers your “11 tips to Go Viral on Facebook” post in your next newsletter. Similarly, you can create a monthly or weekly roundup newsletter that contains your best posts from the previous weeks.
The value you get from hours of research and content creation shouldn’t stop when you hit publish. Use these 12 ways to repurpose content and make the most out of your best ideas.