Facebook groups are a rising trend in social media. They help brands create community around their products, and are proven to help brands make up for traffic lost because of Facebook's publisher unfriendly algorithm change.
In other words, Facebook groups are must for any modern brand.
But creating a group is no easy task. Brands need to take care when creating a group for their brand to maximize return. In this article, we’ll show you how to create a successful Facebook group for your brand.
Find your group’s niche
Don't make a Group about your brand. Instead, make a Group based around an industry niche niche. For example, if you make blogging software, make a group dedicated to freelance writers versus a group solely dedicated to your software. The more specific the niche, the better.
Why do this? Simply put, your customers and leads don't want to discuss your product. Sorry.
Rather, they want to discuss topics relevant to your industry. In the case of blogging software example, freelance writers want to discuss new writing opportunities and how to improve their style.
Then, when a writer needs new blogging software, they'll remember your product because of all the great information your group provides. Think of it like a content marketing campaign: provide great free information, and reap the rewards later.
Create the group under your brand’s name
Earlier this year, Facebook gave pages the ability to create groups. Take advantage of this feature and create your new group under your brand's name. Doing this lets you post to your group as your brand's Facebook page, and your brand is attributed in the "Group By" box (see the photo above) on the righthand side of your group.
You can use your brand name in the title of your group too. For example, if we made a group on social media marketing, we'd name it "Social Marketers Powered by Social Report". Doing this keeps your brand name front-and-center.
Public or closed?
Closed Facebook Groups often return more engagement than public groups. Group members are more likely to post if they know that their post will only be seen by like-minded individuals in the Group, and not by their entire Facebook friends list.
There's also a sense of exclusivity in closed Facebook Groups. Not everyone gets to join it, and not everyone is approved. Having a closed Group upholds a respectful atmosphere that encourages members to post, and weeds out the bots and spammers too.
Fill out your bio box and add a pinned post
The "about this group" box is the first thing prospective group members see before joining your Group. Make this box catchy and provide a good overview of what your group discusses. Remember, this is your one shot to capture the attention of new members!
Make a good pinned post too. This is a post that's stickied to the top of your Group, and is the first thing group members see after loading your group. Oftentimes groups use pinned posts to house group rules, member resources, and even affiliate links.
Make a weekly post series
One great way to increase engagement on your Facebook group is by starting a set of weekly series. Each of your weekly series should be based around a similar topic, for example, a culinary page may make a "Taco Tuesday" thread where group members can discuss their favorite taco recipes each week.
Get lots of questions or calls for opinion in your group? Consider creating a weekly questions thread. This will clean up your group as it confines all questions to one weekly thread. Further, it lets group members know that their questions are welcomed.
Need inspiration for a weekly series? Check out our Groups Spotlight post on the AwardTravel 101 Facebook group,
Now, engage with your customers
And now for the most important part: engage with your customers and group members. A small "admin" badge will appear next to your name when you or another admin comments on a post or starts a new thread. This badge adds a layer of legitimacy to your posts and shows that your team is a part of the community it created.
Facebook groups: concluded!
And there you have it: the Social Report guide to creating a branded Facebook Group. Keep these tips in mind when creating a group for your brand. Already have a Facebook group? Tweet us a link and we may feature it on our Groups Spotlight series.
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