Earlier this month, Facebook revamped its reviews system for business pages.
Now, instead of reviews being posted on a scale of 1 to 5 stars, you can simply choose whether or not to recommend the business. The social media giant has also added other new features to its review platform like review tags and the ability to add images to reviews.
In this article, we'll go in-depth and show you how Facebook recommendations work. Additionally, we'll show you how to enable recommendations on your Facebook business page if you haven't done so already.
Goodbye reviews, hello recommendations
Like discussed earlier, you can now recommend businesses instead of giving them a 1 to 5 star rating. This streamlines the review process, makes reviewing easier, and differentiates Facebook reviews from Yelp and Google My Business. Here's how it works.
You can recommend a business by clicking the Yes (or No if you don't recommend the company) when prompted. This prompt appears when viewing the business' Facebook page and on the Review tab of the page.
In the recommendation screen, you can pick why you're recommending the business by choosing from a selection of review tags. Facebook generates these tags based on the type of business you're reviewing.
For example, if you're reviewing a coffee shop, Facebook may show a "latte art" and "baked goods" tag. Click the See more button to choose a different tag if the appropriate tag doesn't appear automatically.
Now, you can input a standard text review. Add what you liked or didn't like about the business and click the Share button to post the review. You can also add images to your recommendation on the Facebook mobile app.
All recommendations are posted to the Reviews tab of the business' Facebook page. All recommendations are public and cannot be set to private.
How do recommendations change business reviews?
Instead of viewing an average of the 1 to 5 star ratings, users will now see a ratio of how many people recommended the business. These are posted on a scale of 5. So, for example, a business with 9 recommendations and 1 bad review would receive a 4.5/5 rating.
All old reviews on the 1 to 5 scale will be preserved. They'll be converted to recommendations based on the review and will continue to show in the Recommendations tab.
Switching to reviews also helps business expand their reach. Business recommended by your friends will appear first when searching for local businesses, bringing greater trust and new eyes t to local businesses.
How do I enable recommendations on my Facebook page?
Recommendations aren't turned on by default. Here's how to turn on recommendations for your Facebook business page.
1. Click the Settings button at the top of your Facebook page (on the website or in Facebook Business Manager)
2. Click the Edit Page button on the left-hand side of the window
3. Scroll down the page until you see the Reviews header. Click on it, set the slider to ON, and click the Save button. Reviews are now enabled on your Facebook page!
And that's all there is to it!
As you can see, Facebook moving from reviews to recommendations shows its effort to promote local content. We're fans of the move to recommendations and hope to see Facebook make more small business friendly changes in the future.
What do you think about Facebook moving from reviews to recommendations? Let us know on our Facebook group.
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