If there's one thing social media managers need, it's more time.
And it's easy to see why. As a social media manager, you wear multiple hats throughout the day. One minute you're a content writer, the other you're a visual designer, and the next... who knows?
So with that in mind, you can't mess around with your tools. Picking the right scheduling tool can add hours to your day—especially if you're posting manually on a social network's website.
We know there's a ton of different options available to you, so we'll show you our top 10 time-saving social media scheduling tools in this article. We'll dive deep and discuss pros, cons, and unique features of each app.
Sound good? Great—let's dive in!
1. Social Report — the most advanced social media management tool
Every social media manager needs a great post scheduling and analytics tool at their disposal.
Our favorite is our in-house tool: Social Report.
Social Report has excellent smart scheduling tools, in-depth analytics and reporting, and a super neat smart social inbox that shows your mentions, messages, engagements, and comments.
On the publishing side, you can schedule statuses and updates to all your social media accounts at once. Just build out your post in the message composure window, select the accounts you want to post to, preview it, and schedule it for publication.
We even offer an awesome bulk scheduling tool that you can use to import status updates from an Excel document, so you can schedule all your posts at once!
Further, our excellent reporting features give you an in-depth look at how your social media accounts are growing. Some of the reports we offer include:
- Engagement optimization
- Content performance
- Cross-channel performance
- And more!
Oh yeah, and best of all, Social Report supports virtually all social networks—and yes, that includes Instagram and Pinterest!
In fact, we're one of the few social media management tools that support direct Instagram scheduling (images and video!) too, so you can ditch the smartphone and post with ease.
2. MeetEdgar — basic social media scheduling with no analytics
MeetEdgar is a super basic social media scheduling application.
The application supports scheduling posts to Twitter, Facebook, LinkedIn, and Instagram (via the "smartphone workaround").
When you schedule posts in MeetEdgar, you assign it a category. Then, its self-scheduling content calendar that sorts posts by assigned category, ensuring that categories are mixed for an interesting social feed.
But beyond that, MeetEdgar's feature set is limited. It doesn't offer reporting tools, scheduling to Instagram is cumbersome, and you can't create separate employee accounts.
3. Buffer — solid scheduling tools for social media
Buffer is one of the world's most well-known social media managers. You can schedule content to the "big five" social networks (Twitter, Facebook, Instagram, LinkedIn, and Pinterest), but it lacks support for more obscure networks.
Further, Buffer doesn't have an official reporting tool (yet). Current Buffer users can sign up for early access to Buffer Analyze—but since there's few publicly available details, it's tough to determine how well these will work into your workflow.
So long story short: Buffer can be a good option, but it's hard to grow into new networks and provide solid reports to your clients and stakeholders.
4. ViralTag — a visual-first scheduler
ViralTag takes a unique, visual-first approach to social media scheduling. For example, you can drag it around the visual calendar to move or change times and edit photos using the tool's built-in image editor.
But there's one big downfall with ViralTag: no direct Instagram scheduling. You can schedule posts in the ViralTag tool, but you'll need to finalize all Instagram images and videos through the ViralTag mobile app.
This can be a huge drag on your workflow, especially considering Instagram is becoming more and more important to businesses of all size.
5. Loomly — a basic scheduler
Loomly is an interesting new player in the social media management game.
It has everything you'd expect from a social media scheduling tool—scheduling, posting, analytics. It even has a few neat features like a content calendar creator, a nifty post idea generator, and fully customizable post previews.
Unfortunately though, Loomly lacks support for Google My Business (and other important networks) and doesn't have a social search tool.
Finally, we've found its posting workflow to be bit cumbersome. Its editor opens full-window, making it hard to reference other messages and quickly add images, etc.
6. HootSuite — lots of supported networks
HootSuite is one of the most well-known social media scheduling apps in the industry.
The tool can schedule content to 35 different social networks, and even has some interesting collaboration and reporting features.
For example, you can automatically schedule content from RSS feeds and create content libraries that you can pull from at a later time.
Unfortunately though, there's no way to automate your social media scheduling (by way evergreen content) and its menus are difficult to navigate, so it can be difficult to onboard new team members.
7. Sprout Social — an enterprise solution for social scheduling
Sprout Social is a corporate social media scheduling tool aimed at large agencies and big brands.
Sprout has a nice content calendar and an intuitive social inbox feature that makes scheduling content and responding to customer inquiries easy.
Additionally, its innovative RSS feed scheduler means that you can share blog content automatically—great for publications and anyone with a company blog.
But beware: Sprout Social app isn't perfect. It's the most expensive social media management tool in our price comparison article and lacks support for any smaller social networks.
In fact, the app starts at $99 per user, meaning it's out of reach for smaller firms and brands that are just starting out.
8. Sendible — post from its content library
Sendible is an agency-focused social media scheduling and analytics tool.
Like ViralTag, the tool takes a visual approach to social media scheduling with its social media calendar and RSS feed integration for reposting blog content. It also has an intuitive social inbox that you can use to directly respond to @replies and private messages.
On the reporting side, Sendible has a reporting suite but it gives you a limited number of reports monthly. This make it it tough to have regular client meetings if you have multiple clients—just something to keep in mind as you grow.
9. Agorapulse — covers the basics
Agorapulse is a collaboration-focused social media scheduling tool. You can schedule posts to major social networks (Twitter, Facebook, Pinterest, Instagram, Google+, YouTube, LinkedIn) and invite your team members to collaborate on posts and respond to customer inquiries.
Additionally—like many of the apps on this list—you can track your social media progress in Agorapulse. Some of its unique reports include hashtag monitoring and content reports.
Note that the pricing structure can be a barrier to entry for many firm. In fact, its lowest-end plan is $39 per month and includes just 3 social media profiles, and you'll need to buy up from there.
10. EveryPost — content curation comes first
EveryPost is a scheduling tool with support for just three networks: Twitter, Facebook, and Google+. Unfortunately, this means no LinkedIn, Instagram, or Google My Business.
You can schedule in-house content from the dashboard, or use its mobile app and awesome browser extension to update your social media accounts on-the-go.
Note that EveryPost doesn't have analytics or reporting features either. This means it's not possible to view how your content's performing or other key metrics, so you'll need another app to prove results to your clients.
Those are our top 10 social media scheduling tools to save time in 2019. Use these apps to take your social scheduling game up a notch, and save some valuable time in the new year.
These are tools you'll use every day as a social media manager, so don't skimp on your tool. But now we want to hear from you—what tools do you use to manage your social media? Let us know in the comments.
Need a time-saving new social media management tool? Try Social Report for free in 2019.