As we've discussed in past articles, Twitter is gaining traction again. It's finally profitable, and the company is slowing its long streak of losing monthly active users. So if your brand has put Twitter on the back-burner over the years, it's time to reconsider.
But growing a Twitter following can be tough. Even if you're posting awesome content, you might find that your Tweets aren't gaining traction... and in turn, your follower count is stagnating.
Don't worry though, this is totally normal for new accounts. And since most marketers will need to grow a new Twitter account at some point in their lives, we've decided to put together a list of 11 awesome Twitter hacks that you can use to grow your new account and expand your reach.
In this article, we'll walk you through each of these 11 Twitter hacks and discuss how you can implement them into your Twitter strategy. Use them in tandem, and you'll see your account grow steadily—let's get started!
1. DON'T buy Twitter followers
Okay, let's clear this up: buying Twitter followers does you zero good.
The reasoning for this is simple: every time you buy followers, you're essentially paying someone to give you a bunch of fake follows that provide no engagement, reach, or anything besides a beefed-up Twitter follower count.
And while that follower count might look good on paper, if you're not getting any new eyes on your content, what's the point of buying them? So instead, focus on the rest of the hacks on this list that help you build a legitimate following that will actually pay attention to your content.
Oh, and if you need any more deterrent: just last year, Twitter purged millions of bot accounts, so you've been warned.
2. Use photos and videos for more engaging tweets
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It's no secret that photos and videos make your tweets and other social media posts more engaging. In fact, tweets with videos get 10x more engagements than those without, and tweets with images follow suit with a whopping 150% more engagement than those without.
So, long story short: you can't afford to miss out on using visuals in your posts. These will push your tweets to new lengths, expanding your reach and getting your content in front of valuable new eyes.
Oh and on top of that, visuals give you more room to show off your product and provide value with infographics, instructional videos, and more.
If you need a little inspiration, check out our full guide to Twitter video and our roundup of the best free visual media tools. You can use these awesome tools to create visual content in seconds (and without an expensive Photoshop license), and the video ideas are sure to spark your imagination.
3. Partner with other brands to cross-promote
One way to expand your Twitter audience is by partnering with charities or other like-minded brands. In short, it's a "you scratch my back, I scratch your's" situation—you'll tweet about their brand, and in turn, they'll tweet about yours. This expands both of your account's reach, so everyone is happy.
Partnering with charities is a great way to do this right. Get in touch with a charity of your choice beforehand and organize a virtual fundraiser and the charity will undoubtedly share your announcement tweet.
This will expand your reach while also giving back to an awesome cause and improving your brand image. Bonus points if you match your audience's donations or donate per retweet (up to a certain amount).
4. Likewise, work with an influencer to promote your tweets
Likewise, you can partner with industry influencers to expand your reach. Reach out to an influencer in the space and have him or her take photos with your products and otherwise promote them on Twitter and other social networks, tagging your account in the process.
Doing this is great for a couple of reason: the first being that it directly improves your reach—when your influencer tags your products in a post, some of its audience will follow you back in return. In the end, this will bump up your follower count and get you more engagements on your posts.
The second reason, however, is a bit more important. It's proven that consumers trust nano and mirco influencers when making purchasing decisions. So, when you partner with an influencer, his or her audience will begin to trust your brand too, giving you a better shot at making the sale.
5. Consider moving some of your ad budget to Twitter
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Like Facebook, Instagram, and Pinterest, Twitter has an ad platform of its own. You can use this platform to run promoted in the Twitter feed or promoted hashtags and accounts in the sidebar. Plus, the social network provides awesome targeting tools that help you get your content in front of the right people.
Even better? Twitter ads are an awesome investment for many brands. The price of Twitter ads have actually been declining over the years, and—as of Q4 2018—average click-through-rates with Twitter ads were up a whopping 40%.
So consider using Twitter ads to sell your products and boost your Twitter reach. We're huge fans of promoted tweets—they look like standard tweets, so you can use them to sell your products and drive new followers.
6. Follow like-minded accounts to expand your reach
One of the best ways to get followers in your industry is by... following them first?
Yep, it's true, and it's one of the most effective ways to boost your Twitter following with relevant and likeminded individuals in the space. However, there are a couple of things you need to know in order to do this right.
First off, don't randomly follow people or—even worse—use a bot to do this for you. Find these people organically and follow them from whatever account you're working to grow. This will keep your account from looking like a spam bot, and ensure you're actually following real accounts.
Secondly, make sure to interact with these people. You don't need to constantly retweet them, but you should make an effort to be a real follower—check out the content they post, respond when you can, and throw them the occasional like or retweet.
When the people you follow see this, they may follow you back to return the favor. And when this happens, you've forged a real connection in the process, something that could turn them into a future partnership or lead (and in turn, a customer).
7. Likewise, interact with your followers for more engagement
Likewise, you should interact with your existing followers in order to retain your existing following and increase engagement. Doing this will show that you're a real person and not just a bot that's aimlessly sending tweets on a set schedule.
Some ways you can do this include replying to and retweeting your @mentions, favoriting tweets from your followers, and otherwise interacting with the people that see your tweets. We recommend doing this semi-often for the best results.
8. Repost evergreen content to expand the reach of older posts
When you post to Twitter, chances are only a fraction of your audience actually sees the post. Just think about it: different locales are online at different times, people work different shifts, and frankly, people check their Twitter apps at different times.
Thankfully though, there's an easy way to combat this: Social Report's built-in evergreen content rescheduling tool.
Just mark a post as evergreen in Social Report and enable evergreen content scheduling on a content group. Then, Social Report will monitor your posting schedule for open time slots and randomly reschedule content from your evergreen content library, expanding the reach of your old-but-valuable posts.
9. Share awesome third-party content
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Learn the ways to create a page and content that people will interact with via @socialreport. Keep reading! ~ by @andrewkunesh #socialmedia #socialmediamarketing https://t.co/pGzSajtmvL]
Don't be afraid to share third-party content on your Twitter feed either. Doing this gives you super engaging content to share, even when you don't have the capacity to write a new blog post or shoot a video yourself.
Just make sure to curate only the best content for your feed. Randomly posting links will get you nowhere, but posting content your audience truly loves will earn retweets and other engagements quickly and easily.
10. Make sure your Twitter profile is complete
One of the most important things you can do to increase your Twitter following is to ensure that your Twitter profile is complete. This includes an up-to-date profile photo/logo, a well-written bio, current location tag, and a cover photo.
Having all of this filled out is necessary to ensure that your Twitter account looks legitimate. Without it, your account looks like just another spam bot, not an account that is actively sharing awesome new content.
So take a minute to run an audit on your Twitter account. Make sure all of your Twitter profile is filled out and up-to-date—it takes just a few minutes but can have a huge impact on your Twitter performance.
11. End your posts with a call-to-action
Finally, make sure you're ending your tweets with some sort of call-to-action. As the name suggests, this should be the action you want your audience to take after seeing your posts—be it clicking a link, subscribing to something, following your account, etc.
Simply type this out at the end of your message, and you'll likely see more of your desired action take place. This pairs well with exciting visuals that give your audience a sneak preview of what they're clicking on—see the tweet embedded for a great example.
In this article we showed you 11 awesome Twitter hacks you NEED to use to expand your reach. But now we want to hear from you: what Twitter hacks do you use to extend your reach? Let us know in the comments box below!
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