The Social Report guide to Twitter marketing

Twitter marketing is making a comeback in 2019. The network is no longer bleeding users as fast, and it's becoming clear that Twitter loyalists love the network. In fact, 100 million of the network's 326 million monthly active users check Twitter every single day.

Because of this, we're seeing more and more brands get back on the Twitter bandwagon. But times have changed, and Twitter isn't the same network it was when many of these brands used Twitter in the past.

For example, the character limit for a Tweet increased from 140 characters to 280 characters in November 2017. Further, Twitter users can now thread their tweets, host live video sessions, and even post native opinion polls on their tweets.

So with all of these changes, there's no doubting that your Twitter strategy in 2019 is going to be different than in year's past. So that's why we've written this: our complete guide to Twitter marketing in 2019.

In this article, we'll show you everything from building a complete Twitter profile to coming up with a proper Twitter strategy. This will get you up to date with the state of Twitter in 2019, giving you the info you need to be successful on the social network.

Let's dive in! 

Creating the perfect Twitter presence for your brand

Fill out your Twitter bio

Having a completed Twitter profile is one of the many steps on the way to Twitter success. This will make your account look legit, and ensure that your brand is recognizable by your existing audience on other social networks.

So with that in mind, fill out the following items out on your Twitter profile:

  • Profile picture: make sure that this is your brand's logo, otherwise, your existing audience won't recognize you
  • Bio: add some info about your business here—this can be a synopsis of what your brand does or information about a cutting-edge new product that you just released
  • Location: add your business' location here
  • Web address: link out to your website or another landing page here to get free publicity for your website
  • Cover photo: this graphic lives above your bio and profile picture, so get creative and use it to solidify your brand aesthetic 

Make sure that these are filled out and up-to-date before you start posting on Twitter. Not doing this will hurt your brand image, and may confuse your audience into thinking you're running a spam account.

Developing a solid Twitter business strategy 

So, your profile is filled out—nice. But, you're not ready to start posting just yet.

You need a strategy in place first. 

The second thing all brands should do before they tweet is to come up with a plan of what they want to tweet about. This plan should outline your business goals and give your social media team a good understanding of the types of content you plan to post.

For example, if you're a software training company, you may develop a strategy around providing free tutorials on your Twitter feed. This will feed in new customers who want to learn, and clears up any confusion on what types of content will be your main focus.

Check out these 5 examples of awesome Twitter strategies for more info and inspiration.

Optimizing your Tweets for maximum engagement 

Optimize your tweets

Once you have your strategy in place, it's time to start actually posting! 

Make sure to keep all of your new tweets in-line with your newfound Twitter strategy. We recommend writing up your tweets in advance and scheduling them with a Twitter scheduling tool, like Social Report. This will make posting easier, and ensures you don't need to be glued to your Twitter app 24/7

Plus, this allows you to take advantage of Twitter hacks and further optimize your tweets for success.

Some of these include adding photos to your tweets (more on that below), following like-minded accounts, and more. Check out our top 10 Twitter hacks and optimizations for more info on how your brand can optimize its account for success.

Create awesome photo and video content for Twitter

Use photo and video content on Twitter

Photo and video content are super important on Twitter. In fact, tweets with photos get 150% more engagement than those without, and tweets with videos get a whopping 10x more engagement than those without.

So long story short, you need to use multi-media content on your Twitter feed.

But don't worry: you don't need to be a video editor or pro photographer to add some visuals to your feed. Just use one of our favorite (and free) image and video editing tools, use royalty-free content from the web, and you'll be up and running in no time.

Looking for a bit of inspiration? Check out our full guide to Twitter video marketing for more info. In this article, we take you in-depth into how to make an excellent video for your tweets.

Further reading: Twitter live, the Explore tab, and others

Using the Twitter Explore tab

So, now you have the basics of Twitter marketing—but we're not done quite yet. Twitter is jam-packed with auxiliary features that you can use to enrich your presence and—in turn—gain more followers and expand your reach.

Here's an overview of two of the most engaging new features.

Use Twitter live video for super engaging video content

One of these features is Twitter live. And as the name suggests, this is Twitter's entry into the live video streaming space. To use it, simply press the camera button in the Twitter mobile app and swipe over to the live button. 

From here, you can host a live video for your audience. Some types of content you can put on Twitter live include live interviews, office tours, and other interactive content. These types of content will inspire your audience to watch and add their own insights in the chat.

Plus, social media users LOVE live video. In fact, according to Livestream, 82% of social media users surveyed would rather watch a live video from a brand than read its social media posts, and 80% would rather watch live video than read a blog post from a brand. 

So long story short: embrace Twitter live video, and you'll be met with more engagement. Give it a shot today.

Try and land a spot on the Twitter explore page

Twitter unveiled the Explore tab in 2017, and it quickly became the place for Twitter users to find new and interesting topics.

In short, this page is a combination of the historic trending and discover pages. Twitter will look at the content you like, and give you quick access to trending topics and current events that fall in-line with your interests.

For example, if Twitter sees you're interested in iPhones, it may serve you content that's related to iPhone rumors and announcements.

When you tap on a topic you're interested in, Twitter will show you the best examples of content in each category. So articles from The Verge, Engadget, and other popular tech blogs are likely to appear in the iPhone tab mentioned above. 

However, lower-ranking content can also make its way into the Explore tab too. This generally happens with more obscure keywords, so if you have a specific niche, there's a chance your content can end up here too. 

You can also use Explore to find inspiration for your posts. See what's going on in the world and in your industry, and use the keywords that are already ranking highly to guide your posts. It's that easy.

Bottom line

Thanks for checking out the complete guide to Twitter marketing. Here, we took you through planning, creating, and managing a Twitter presence in 2019. Use this information to jump start your Twitter presence and set your brand up for success. 

Have an awesome Twitter tip for us? Let us know in the comments below.

Need an awesome Twitter management tool? Try Social Report free for 30 days.

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